It draws people in and helps them connect to you/your company. Share parts of your life (or your company’s) + what you had to overcomeĮvoking emotion is essential on Instagram or any social media platform (to be honest).Ask your followers about their goals (such as in an Instagram story question) and engage with them about it.
Share your story – the struggles, the obstacles, the failures and all. Here are just a few ways you can inspire them: So how do you make your audience feel inspired? You might even want to go back to it once in a while. If something inspired you, you’re probably going to remember it. Often, when trying to evoke emotion on Instagram, people think that means making people feel happy or sad, but the feeling of inspiration is just as important. Struggles and obstacles are something everyone faces, something that makes you relatable and evokes your audiences’ emotions. If you’re celebrating achieving something that’s taken you a long time to reach, also share why it was so difficult to reach and the obstacles you had to overcome to achieve it. If you’re having a rough week, let your followers know rather than faking some life-is-perfect posts and stories. Those hard moments are sandwiched between our bursts of joy and coziness, which we love to share.” – Jumper Mediaįinding and maintaining a balance between the highs and the lows on your Instagram makes you real and relatable – it’s people and companies that are real that have audiences that are truly emotionally connected to them. We all feel sorrow, and we all struggle - most of us every day. “Everyone craves authenticity, and Instagram followers are no exception! After a while, people get tired of perfectly-crafted photoshoot perfection and want to see some grit and honesty. This is one of our core values at Like A Voss “show up with authenticity.” The more social media and the digital world take over our lives, the more we crave authenticity from it. Taking the time to learn about your audience is vital to create an emotional connection between them and your content. On top of that, you need to have a deep understanding of who your audience is if you want to be successful. The most important thing to remember, though, is that you can’t only rely on a to-do list of things to make your posts evoke a sense of belonging. Write a caption that echoes the tone of your image, pulling the composition together. Reflect in your characters’ expressions the emotions you want your viewers to feel. Use characters your viewers can relate to. One way to evoke an emotional connection between your Instagram profile and other people is for your content to create a sense of belonging.Īccording to AdEspresso, there are three major checkpoints that you should ensure you’re hitting in order to create a sense of belonging in your Instagram posts. The thing that separates your social media from a scrapbook to a storybook is how well each post conveys palpable emotions.” – Like A Voss Create a Sense of Belonging 
“A real story evokes people’s emotions, which makes them truly invested in what’s being said.
To create a lasting and memorable place for yourself on Instagram, you need to evoke emotion. The thing is, content without connection doesn’t stick.
Successful people and businesses on Instagram appeal to their audiences’ emotions.Ĭonnecting with people emotionally helps you to stand out from the millions of other profiles out there – most of which put more emphasis on getting content out there and gaining likes instead of focusing on storytelling and evoking emotion.
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